Showa Modern: Ad Designs, 1920s-30s
More graphic beauty from the good folks at Seigensha publishing.
Showa Modern showcases images of 'vintage paper treasures', including posters, flyers and matchbooks from the Showa period which began in 1926.
A new urban lifestyle blossomed in Japan in the 1920s and '30s as cafes, bars, and boutiques selling Western-inspired fare and fashions crowded city streets and people embraced different modes of living. Tokyo was being rebuilt after the great earthquake of 1923, while further south Osaka entered a period of unprecedented prosperity. Amid these turbulent times, advertisers scrambled to find new promotional strategies to attract consumers, inspiring the rise of commercial art to communicate and evoke new information and images. Even today, the ads in this book are as vibrant and filled with wonder as they were in those years, a testament to the efforts of their designers.
Size: 130 X 180 mm
Binding: Softcover with dust jacket