The Process is a series of books showcasing the unused and unseen ideas, concepts. mockups and sketches that are created during the branding process. Each branding project only has one outcome that makes it into the real world, however, there are dozens of interesting and intelligent ideas that never see the light of day after being cast aside by the designer or not picked by the client. This book is home to those ideas.
The process Four is a 268-page book featuring the thinking behind PORT ROCHA's revival of international music video network Vevo and Moniker's refresh for crypto platform Coinbase, as well as projects from Christopher Doyle & Co., Goods, Heydays, Maniac Studio, Marx Design, Mother Design, OMSE and PARSONS; making it undoubtedly the standout entry into The Process series So far. There's also a behind-the-scenes look at the Brand Identity's own identity and website relaunch with MOUTHWASH Studio.
Just like The Process Three, The Process Four contains an additional layer of insightful commentary in the form of interviews with each contributing studio, printed on a tactile yellow paper section at the book's end. Also available in The Process Bundle.
Size: 125 x 178mm
Pages: 266
