From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments-a style known in Japan as Ametora, or A "American traditional."
In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years. Now updated with a new afterword covering the last decade, Ametora tells the story of the Japanese trendsetters and entrepreneurs who mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but the global fashion industry.
Size: 145 X 218mm (hardcover)
Pages: 304 (8-pp B/W insert plus 80 B/W illustrations throughout)
Publisher: Basic Books
