Creative directors are often thrust into leadership roles with little practical guidance.
The result? Anxiety, costly mistakes, frustrated clients, dysfunctional departments and unhappy agencies. As the role becomes increasingly complex and demanding, the need for clear, actionable advice is more urgent than ever.
The Complete Creative Director is the first comprehensive manual for creative directors, offering essential tools to help you lead with confidence, and providing straightforward advice that you can build into your day. It outlines what's expected of you at every stage of your leadership career, and gives you the tools to meet those expectations.
You'll gain a solid grasp of best practices while learning to adapt them to your style and personality.
The book also offers techniques for managing anxiety, building relationships both inside and outside your organisation, and fostering a creative culture. You'll learn how to develop a thriving creative department, master pitches, and engage with the commercial side of the business. This book will make you resilient in the face of setbacks, adaptable to change, and better equipped to focus on what truly matters: delivering exceptional creative work.
Size: 230 X 160mm (softback)
Pages: 224
Publisher: BIS