In today's digital era, brands must continuously evolve their identities, adapt to audience needs with personalisation, and create interactive experiences to maintain a strong presence acrOSS variOUs online and offline platforms. Moving away from the traditional notion of never changing one's identity, the current movement embraces fluid, adaptive graphics that seamlessly shapeshift across different mediums.
Interweaving elements from graphics to motion, Dynamic Branding showcases the best versatile systems that adapt effortlessly while preserving their core values and integrity. Supplemented with insightful interviews, this book serves as a touchpoint for creatives looking to craft brands that remain relevant and engaging, regardless of where they appear.
Size: 186 x 252mm (softback with foiled dust jacket)
Pages: 272
Publisher: Victionary