White Man™ is an Identity Standards Manual produced by the award-winning Leeds design studio Split. The manual, which takes on the form of a corporate brand guideline, offers a satirical exploration of the relationship between white and male identity and power.
The simple, functional graphic forms that make up the manual's visual content are underscored by a deadpan narration, which, as you read on, reveals the book to be a thought-provoking exploration of just how deep the links between power and identity can run.
Split founder Oli Bentley writes of the project "The format presents whiteness and maleness to be actively considered as identities, not the invisible 'default' against which so many are currently othered."
The follow-up to Split's These Northern Types, White Man™ is an unflinching, witty and ultimately hopeful little book.
Size: 115 x 165mm
Publisher: Split Design