First published in 1990, Steve Redhead's book landed a year after the Second Summer of Love had played out and is often cited as the definitive account of that time.
The early 1980s saw frequent proclamations about the end of youth culture and the rise of a new, right-leaning conformism. Adulthood was in, as were postmodernism, enterprise and flaunting material success. Music was becoming 'safe'. But Steve Redhead, who as founder of the Manchester Institute for Popular Culture was affectionately known as Professor Rave, had a different perspective. His book draws on interviews with DJs, record company bosses, musicians, producers and fans to outline a clear transition in pop thinking, a move from an obsession with style, packaging and synthetic sounds to content, socially conscious lyrics and a new authenticity.
This re-publication is framed by a wide-ranging prologue from cultural historian Tara Brabazon, which asks how we can reclaim the spirit, energy and authenticity of Madchester for a post-pop generation.
Size: 129 x 198mm (paperback)
Pages: 248
Publisher: Manchester University Press
