When settling down to design our Brand with Studio.Build we agreed that colour was absolutely key to conveying who we were and what we did. Our playful palettes communicated our personality and continue to give us, and our customers joy every day!
In this new book by Counter Print, colour is examined as an essential element of branding design. We see palettes that break all the rules of colour theory in a rash of startling colour combinations that shouldn't work but do.
Right now it is a very exciting time indeed for colour in design and we couldn't be happier about that!