Soft Electronics: Iconic Retro Designs From The '60s, '70s and '80s | Jaro Gielens
Once we dreamt in plastic. Our homes were full of appliances that not only saved us time but were also beautifully tactile and designed to please the eye. Iconic shapes accompanied iconic brands - Braun, AEG, Moulinex, Krups, Philips. Some of these everyday household objects came from the minds of the stars of the design world - and we'd grind our coffee, dry our hair and shave our legs with their futuristic products.
Soft Electronics, a beautiful new book from Gestalten, presents and explores a nostalgic and unique set of products from a very distinct period in design. Based on the collection of Jaro Gielens, a Dutch designer and collector of obsolete objects, this gorgeously published book is full of designs that possess a sense of longevity, quality, and innovation that has been hard to match since planned obsolescence redefined our relationship with consumer goods.