

We spend our time creating things, taking care to get them right, adjusting them to our users' needs, but how good are we at pitching them to an audience, convincing them that they are any good?
Pitching is an undervalued creative practice - so in this new book, Jeroen van Geel takes you inside of the heads of the people you have to convince. 'Pitching Ideas' will help you to find the essence of the idea you want to get across and will explain how you can really convince the right people in the end.
Size: 210 X 145mm
Pages: 152
Publisher: BIS