Less is More: Limited Colour Graphics in Design | Victionary
Coined by the great German modernist architect Ludwig Mies van der Rohe, the phrase 'Less is More' has come to mean that a minimalist approach to design is a more effective one.
Part of Victionary's 20th Anniversary celebrations, this beautiful new reprint takes a look at 120 projects that communicate their values and create high impact with just a few colours and a simple approach. The three chapters (One, Two and Three...) reflect the number of coloured inks which were applied in each project, with a key showing the colour reference used (Pantone, riso, UV varnish, etc.).
This new edition of LESS IS MORE features additional projects and a special cover that draws from the original look of its best-selling predecessor. It features creative solutions and visual experiments from around the world that play with thoughtful colour combinations, material applications, printing effects, and graphic details to prove that the best designs often speak more with less.
Size: 190 x 255mm (softcover with jacket)