From Type to Logo, a beautiful new book from Victionary, details the processes of combining the distinct design disciplines required in the creation of a successful logotype.
This handsome title showcases a wealth of contemporary examples that demonstrate the qualities required for the creation of a successful brand logotype, namely clarity, legibility, visual appeal and, with the demands of the online world to contend with, flexibility.
Full of inspiring examples (the opening chapter presents us with almost 300 of them, showcasing bold, serif, san serif, structural and graphic exemplars), 40 case studies and three in-depth interviews (with Feebles Studio, Toby Ng Design, Brand Brothers and For The People) - this is an inspiring reference point for budding and working branding professionals alike.
Size: 190 x255mm (Hardcover)
Pages: 272
Publisher: Victionary
