The use of hand-drawn Illustrations can help to set the right tone for brands to tell meaningful stories, and this new book from Victionary is full of beautiful, contemporary examples. By enhancing a visual language, or adding detail and character to identity systems, the use of these hand-rendered, personality-filled illustrative elements can help connect and engage audiences.
Drawing Attention acts as a showcase for a selection of projects that have successfully implemented custom illustrations into their design and shines a light on the creatives who help make it happen. Including firm shop favourites, such as Jay Cover and Egle Zvirblyte, this is essential reading for anyone wishing to imbue their business with the personality to help it stand out, or anyone interested in the way illustration is used in the commercial sector.
Size: 175 x 230mm (softcover)