canned and bottled beer has always had an identity and has always had to seek out its consumer through striking visuals (no one can deny the splendour of a Whatney's Party 7, right?), but in the last few years, as independent and micro-brewing hit new heights, the need to create bigger, better and more singular branding has really taken off. New collabs, experimental brews and an ever-increasing number of innovative breweries mean that standing out in the crowd is more vital than ever.
Enter a slew of contemporary graphic designers, illustrators & creative agencies whose work, through bold, bright and eye-catching designs, gives each of the entries in this excellent new overview, the shelf space they deserve.
Craft Beer Design, by Danish designer Peter Monrad, finally brings a global perspective to this truly global phenomenon. This beautifully curated selection (and yes, Leeds-own North Brew are here with our favourite designs by Refold) presents the best and the most out-there designs and reveals that when it comes to craft beer, what’s on the can matter as much as what’s in it.
Size: 210 x 260mm
Format: Hardback, stitch bound