Try to imagine Frosties without picturing Tony the Tiger, or HMV without seeing Nipper at the gramophone - it's almost impossible. A good mascot becomes a living part of a brand identity, standing for something integral to the products or services being sold.
This excellent new book by Counter-Print celebrates the use of mascots in contemporary graphic design and brings us work from over 30 creatives working across the globe. With sections covering People, Animals, and Food & Drink, Mascot brings us a wealth of up-to-the-minute uses of the 'character' developed to create meaning and inject playfulness into a brand, whether that's the beer you're drinking, the pizza you're eating or even the newspaper you're reading.
Great price point from the team that have always made graphic design insight affordable.
Size: 185 x 245mm