Type For Type: Custom Type Solutions for Identity Design - Victionary
Victionary's brand new title focuses on custom typefaces and the forward -thinking brands which are using them to stand out from crowd. These are personality typefaces, the kind that create and strengthen identities and shift emphasis away from the blandification of brands which has been a popular trend recently.
Type for Type collects together some of the most commercially ingenious and creative custom typography work from across the globe. As well as being a beautifully produced contemporary showcase for almost 40 of the best creative studios around (Including Pentagram, Colophon Foundry, Studio.Build and Monotype), there are in-depth foundry stories, a section on the most popular off the peg typefaces being used and 'professional dialogue' sections, where studios give forth on some important questions.
One of the best books from this excellent publisher and a must for typophiles.