The Process, published by the Brand Identity, lifts the veil on the branding process by showing us concepts in development - the unseen and unused ideas and mockups - which are usually invisible to us.
This book (the first of three so far) contains projects by Bienal, Collins, DesignStudio, DIA, Franklyn, Hype Type Studio, Passport, POST—, Public-Library, SocioDesign, Vertigo and Yuta Takahashi.
